I think am a huge fan of music I find in advertising.
I have found so much great music from film & game trailers and commercials. Most recently I have fallen in love with the song "Sill Alive" by Lisa Miskovsky, which is featured heavily in the Mirrors Edge trailer. Another great one is "Choke" by Hybrid, a song that nearly single-handedly made me want to see The Spirit. Apple is another great source of music that I would otherwise never find.
I know a lot of people think that as soon as a song hits a commercial it becomes about the money and not about the art, but I take a different stance. Art can never be contained by those who make it, once unleashed upon the world an artists creation takes on hundreds upon thousands of new lives. It thrives in the mind, heart and soul of everyone who is touched by it. As an artist, and a human being, I feel it is my duty to affect the most people with my creations. Our existance is a pond and the noise we make is our ripple. I want my ripple to be a tidal wave. I want every man, woman and child to partake in my creation. I could care less if they hated it or loved it, just the fact that they were exposed to it means everything. Which is why I have no problem with finding amazing music through advertisements. Other artists have made their splash and the "cold and souless" marketing hand has delievered that ripple to me. How art is delievered to you shouldn't affect what we feel about it. Once we can get over our collective cynism about things "beneath" and "above" us we can enjoy a whole range beauty otherwise kept silent by invisble walls.
So you know what? I dig the heck out of music in ads.
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3 comments:
Very well said. I await your art with great eagerness.
This post makes me feel sad. I lost my ears in a horrific boating accident, so not only will I able to hear your ripples, but I find the metaphor frightening and offensive.
I like music and tidal waves. I tried to listen to my iPod while surfing once, but I crashed and the iPod was lost forever.
I wonder if fish listen to music. I bet they appreciate my iPod. Although I don't think I had much on there to appeal to fish. It was mostly gangsta rap and Randy Newman Songs.
Maybe there's an army of half-fish / half-men down there. My music could be the first they have ever heard. They could be molding their entire civilization around Short People.
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